What’s Snappening?

Hey Ya’ll,


Big news on the Snapchat front.


A new update that has come through yesterday for the app which has introduced “Discover”.


What it boils down to is Snapchat introducing branded channels. A few people are heralding the apps end as the youth audience that it’s user base is made up of may see this as a move towards advertising on the famous app.


Some think that more relevant brands should have been included in this initial launch, such as UNILAD, Buzzfeed, etc.


Check out what Snapchat have to say about it here: http://blog.snapchat.com/post/109302961090/introducing-discover


Have you tried it out yet, what are your thoughts?