Let’s take a moment to talk Facebook video!
Hey there team,
Facebook’s algorithm is making it increasingly difficult to reach audiences organically. This means we need to start thinking more about what the audience wants to see and less about what we want them to see. Basically the cooler the content, the more likely audiences will see it, engage with it and share it with their friends.
This is why video on Facebook is such a useful form of media. Over the past year Facebook has implemented a few changes around their video functions including auto play, call to action and now an interface set to rival YouTube with playlists and featured videos. All these changes are making video the forward thinking way to create shareable, engaging content with the masses.
A recent example of the success a video can have organically is a video we produced for McDonald’s promoting the launch of the new Create Your Taste initiative on their Facebook. So far, with no ad spend and the video being live for less than a week, the video has garnered over 25,000 views and 240 shares, which in today’s algorithm for organic posts is phenomenal. This goes to show, the combination of sight, sound and motion video is paying dividends for brands in today’s fight for consumer’s attention!
See facebooks write up on vids here: https://www.facebook.com/business/news/New-Ways-for-Marketers-to-Build-Their-Brands-on-Facebook